Sir the label- 2021

Interior Designer- Jade Yarbrough, Merci Mason

About- The fit-out embraces a minimalist aesthetic, highlighting natural textures and high-end finishes. Careful construction brought together marble surfaces, curved brass rails, and limestone elements, all executed against a neutral palette. Every detail was built to reflect the brand’s identity, translating the founder’s vision into a cohesive and durable physical space.

Photographer- Jiwon Kim